The most critical, or should we say the need of the hour for companies across sectors in India is one and only - Demand Generation. 

The second quarter of 2020 has witnessed Demand Normalisation curve being flattened and with respect to Aggregate Demand Scenario, many sectors have witnessed their respective demand levels reaching at "90% Pre-Covid Scale". However this is countered by the slow-pace recovery of the indian economy due to Localized lockdowns effects of Covid-19, weak oil demand, frequent shocks and disbalance in the Imports and Exports, and certain traces of Geo-Political elements for the same.

The only hope for the Indian Economy to pick-up some pace would be the upcoming festive season, where demand across E-commerce, Small and Medium Scale Industries, Automobiles are the front-runner in showing positive .

See full report at: