The Fragrance & Flavor (F&F) industry overall includes fragrances, flavors, essential oils, aroma chemicals and specialty aroma ingredients. The Food, Home, & Personal Care Industries a
Many associates in multinational fragrance houses and international FMCG companies believe that all consumer products will have global fragrances in the near future. Global fragrance is the use of
We know that for a long time now, no new fragrances get actually created. Surprised! Frankly, today true creativity does not exist. The fragrances that we create now are only rehashes and modificat
Aromatic brews flaunting, gossamer like qualities like power, mystery, sport, sensuality, passion, practicality, etc. have always beckoned and bewitched humans, down the ages. Prayer or pe
The word natural conjures in us, all the goodness of life, namely, cleanliness, purity, and freedom from contaminants, prevalent in our environment. Natural, to some,
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