Client is requesting to speak to Senior R&D Strategy Experts in China.
Specifically, They are interested in the following 2 points:
1. Competitor analysis
• Focus companies in China: BMW, Audi, VW, Ford, JCI (Johnson Controls), Baido, Magna, BAIC, BYD
• Key question: what are these companies doing/planning regarding …
1. Product and R&D strategy
Where is the company’s strategy with regard to the “hot topics” in the automotive industry: autonoums, electrical, connected, Apps/Services
In what business areas do they invest in China?
What cooperations have they recently started?
2. Today’s main activities of R&D
What areas do their engineering teams focus on in China?
3. Footprint: where are these companies located?
4. Employees (engineers): how many engineering employees do they have?
2. New player analysis
• What new players enter the automotive industry in China?
• Specifically:
What automotive business segment do they “attack”?
What is their “classic” business focus/model?
What is their size? (revenue, employees)
Others interesting points?
