One of our client is looking to connect with Technology (website/app development & maintenance) experts in the Digital Media Industry.
Examples of digital divisions of relevant media houses for us are:
1. Large national media houses such as
a. Times Internet 每 Timesofindia.com, Economictimes.com, Cricbuzz, Mensxp.com etc.(Times of India Group)
b. Firefly Ventures - Hindustantimes.com, Livemint.com, Desimartini.com, Shine.com (HT Media)
c. The Hindu 每 Thehindu.com, Thehindubusinessline.com, Sportsstarlive.com (The Hindu Group)
2. Vernacular/Regional media houses such as
a. Dainik Bhaskar 每 bhaskar.com, divyabhaskar.co.in (IMCL division of DB Corp)
b. Dainik Jagran 每 jagran.com (Jagran Prakashan)
c. Eenadu 每 eenadu.net (Ramoji Group)
d. Manorama Online 每 manoramaonline.com (Malayala Manorama)
They need to gather inputs along the lines of the following questions:
1. Digital journey of the media house from a technology perspective. What were the initial set of challenges faced in website/app development ? Whether they evolved from an outsourced development model to an in-house development model or vice-versa?
2. Current models of website/app development being followed at their media house i.e. in-house vs. outsourced.
3. If they are going for outsourced development:
a. What is the extent of outsourcing (i.e. development, maintenance, content management, infrastructure, analytics etc.)? Is outsourcing done on a per-product basis or per-project basis?
b. What metrics do they use to evaluate their vendors? Who performs the task of vendor management?
4. If they are going for in-house development:
a. How was a capable team built? Did they start from scratch, or acquire another player, or enter into some strategic alliances?
b. What are the challenges they face on an ongoing basis with the in-house team?
c. How do they ensure acquisition and retention of high-quality talent in their development teams?
5. What have been the major pros/cons of doing in-house vs. outsourced development in their experience? (based on criteria such as cost, speed of execution, quality of output, degree of control etc.)
6. Whether they have explored strategic alliances/acquisitions of development agencies for their media houses?
7. From a technology standpoint, what is the journey of a news article from an editor's desk to the web portal? How are the synergies between print and digital edit teams exploited technologically?
