One of our Client is interested in speaking to an expert on the paint market in Indonesia. They are evaluating the dynamics specially about consumer behaviour, painter behaviour, channels to sell paint, any online dynamics, etc.
Agenda is to understand the customer and painter dynamics. Some questions are:
Consumers: What is typical journey for someone who wants to paint his home? What share of the people do it themselves, vs. buy the paint and get someone to paint it. Vs. contract a decorator Channels: Where do consumers buy the paint: in large specialist stores, small mom&pop stores, ¡.? What is the opportunity to sell paint online?
Painters: How are painters found? Whenever painters have to buy the paint themselves: where do they buy it, are the brands the same as consumer brands, what are they usually offer by brands (e.g. discounts, some kind of credit lines, other memberships¡?
What are the main concerns or pain-points in the process (e.g., fraud)?
