Overview of Branding space 10/26/2017
One of our clients wants to speak with experts on branding who can help with the key brand attributes communicated by companies like Samsung, LG, Whirlpool, Godrej, etc., the key consumer segments targeted by these brands – by usage type / by income segment, the key ATL activities carried out by these brands, the key BTL activities – consumer offers, retailer offers and retailer activities carried out by these brands.