Our client would like to speak with the experts from Fried Chicken Market- South East Asia,
Sample questions:
1. Unit economics (all data for an average fried chicken outlet in the country) such as average number of transactions per day per outlet, average ticket value, average unit revenue, COGS/Labour/Rent as a % sales
2. Which types of store formats are most common and why (Malls/Highway/High Street/ Kiosk/Small Format/Freestanding)
3. Estimated number of outlets for (i) fried chicken and (ii) fast food, Estimated market share split for top 2-5 (i) fried chicken food chains (ii) fast food chains in general. Why are some chains more popular among customers than others i.e. what is the brand image that the customers like/dislike?
4. How frequently do customers dine in fast food/fried chicken stores?
5. Estimated As a % of total sales (i) breakfast (ii) localised products (iii) rice products
6. Estimated % of stores which are part of a chain vs. independent/mom-and-pop stores
7. Key challenges and opportunities regarding growth historically and going forward
