Overview of Automotiive OEMs Industry in the Middle East
03/03/2017
One of our clients is looking to understand the Sales & Marketing activities / organization by OEMs in Middle East. They are keen to learn the following:-
Regional organization structure.
Responsibility & Role division between OEM & distributor.
Sales promotion activities, guidelines for dealers & their participation.
Marketing spend budget distribution & focus areas.
Estimation of Return on Marketing Investment.
Focus on digital channels & use of social media to enhance sales.
