Client is looking to speak to experts in the women’s lingerie segment and the indicative companies will include Zivame, Triumph, Bewitched, Pretty Secrets, Clovia, etc. Questions are as below:
Market growth: which are the largest segments of growth.
Trends: what is driving growth? Unorganized to organized, premiumization, etc
Distribution models: what are the key pros and cons of online vs offline distribution models in this segment, vs apparel
How can the existing players be segmented by price point, positioning, etc
Unit economics and how do these compare to apparel
