Need experts in agro-chemical sector. It would be good to have experts who have worked with any of the following players :
1. Rallis India
2. PI Industries
3. Dhanuka Agritech
4. Bayer Crop
5. Insecticides India
6. Excel Crop Care
Our clients would like to initiate a general market discussion based on the following few points :
Sales
• Split of retail vs Institutional sales (how has been the trends over years)
• Split of sales and EBITDA from seed and domestic businesses in FY16 and over last 3 years
• Sales force (number, strategy, secondary stock tracking)
• No. of distributors and retailers (reach, geographic presence)
• Stock returns (as a % of sales)
• Working capital (dealer credit days, inventory days)
New Product Launches
• Sales split (blockbuster product, positioning)
• Contribution margin of major products
• Overall proportion of new products in total domestic sales
Marketing
• Budget
• Strategy (ATL, BTL split)
