Overview of the After market space markets in Asian Markets
02/28/2018
One of our clients is looking to connect experts who can give them insights into success of alternate spares brands launched by OEMs, large OES’s globally, in India and in similar Asian markets. Here are some specific areas that we wish to explore:
• The philosophy for launching the alternate brand and brand positioning
• Channel conflicts, if any and how they deal with it?
• Margin mix for original and alternate parts
• Are these de-spec-ed/ developed though alternate sourcing etc?
• What is the extent of cannibalization of original parts when an alternate brand is launched?
• How do you rate the success of alternate brand? What are key success factors?
