Understanding Go-to-Market Strategies in Rural FMCG Markets of India
07/25/2025
One of our clients wants to connect with experts who have knowledge about rural marketing strategies in the FMCG sector. They are trying to understand the go-to-market approach, sales channel dynamics, superdistributor-substockist-retailer model, and key success factors in scaling operations in rural markets of India, with a special focus on West Bengal. The experts who have previously worked with prominent players such as Dabur India Limited, Britannia Industries Limited, Hindustan Unilever Limited, ITC Limited, and Marico Limited etc. would be ideal.
