One of our clients is working to gather some data points through primary research as part of a fasterners study and are looking for insights on the following:
• Number of customers for fastener business
• Segmentation of customer base by:
o Type of customers segments (small dealers/companies, mid-size companies and large companies)
o End use sectors (auto, consumer goods, construction et al.)
o End usage of fasteners as direct materials versus indirect materials
o Production and maintenance needs
Identification and overview of key tier 1 and tier 2 customers (i.e. top 10 -15 customers by sales)
• Level of product customization offered to customers
o Breakdown of fastener sales by standard and customized products
• Terms of trade offered to various customer segments
• Customer acquisition and engagement strategy of the company
o Strategic segment/end-use customers of focus
