Overview of Modern Trade and CSD Channel in FMCG Industry.
04/23/2019
One of our clients want to speak with senior experts with experience in Modern Trade and CSD Channel in FMCG Industry. They want to understand how key account segmentation done, what are the criteria they use to define A, B, C and D; difference in the offerings to each segment; typical operating model and best practices in account management for CSD channel.
