Overview of innovative BTL marketing strategies
12/10/2018
One of our clients is working on project related to innovative and creative branding campaigns would like to connect with senior experts who can comment on :
In-shop branding- ideas to differentiate/ create interest in brand for consumers who are not aware of this brand but peaks interest on entering the counter
o Building on a specific core message of safety- potentially linking to soldiers (and even, exploring farmers) as brand connects
o What are the specific activities that are focused (TG: 20- 50 age, men across rural, semi-urban & urban)
