– One of our client is working to evaluate the health of ecommerce players in Indonesia
Type of questions:-
1. What are ways and methodology to estimate GMV for key ecommerce players in Indonesia?
2. How can we assess quality of GMV of each platform? What are the drivers?
3. What is their estimate on GMV of key ecommerce platforms?
4. Share their own assessment of quality of GMV for key platforms (Tokopedia, Shopee & others) in Indonesia
5. What is each ecommerce platforms customer acquisition strategy? What is working ? What is not?
6. Do we see any specific trend in movement of users from a platform to another? What drives that?
7. What are the top categories sold online ? Does it vary for different platforms? Why?
8. What is the future of social commerce in Indonesia – commerce through Facebook, Instagram, Whatsapp etc. vis a vis marketplaces?
