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Toyota Motor PHL mulls adding small cars to roster

Toyota Motor Philippines Corp. might introduce its smaller models to the Philippine market to take advantage of the growing sales in the small car segment, a top company official said last week.
 
TMP president Michinobu Sugata acknowledged at the company's annual thanksgiving party that the company also needs to implement “countermeasures” against its competitors' inroads in the small car segment.
 
"The market is changing and I think we have to focus on small compact sedans. We have to look at the [small car] segment," Sugata said.
 
He added that TMP is currently considering models smaller than the Vios that would be suitable for the local market, but that if they do add the small cars to their roster, “we can't introduce [them] this year; maybe not.”
 
Sugata added that small car are usually purchased as a family's second car for their driving-age children. "[C]ustomers already have a car and they buy it for their daughter or son, based on the survey," he said.
 
TMP, which enjoys the largest market share among the country's automobile importers, sold 65,400 units in 2012 and is aiming for sales of at least 70,000 this year.
 
(Source: BM, GMA News)
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